Built by someone who believes small business owners deserve better.
Leadin Solutions was founded on a simple belief: the owner-operators who built this economy deserve technology that shows up for them the way they show up for their customers.
The backbone of the economy deserves a better deal.
Small business owners wake up early, stay late, take the risk, carry the payroll, and do the work — with their hands, their reputation, and their name on the line. They are not a market segment. They are the people who actually build communities.
And yet, they are systematically underserved by technology. Enterprise tools are built for enterprise teams. Everything else is duct tape and workarounds. We're here to change that — one missed call at a time.
The problem is real. The math is brutal.
A plumbing company spending $2,000–$5,000 a month on marketing to make their phone ring loses 8–18% of those jobs to missed calls. When the phone rings at 6:30pm, during a busy window, or on a Sunday — and no one answers — that customer calls the next result.
The marketing worked. The customer called. The business lost the job anyway — and paid to lose it. Leadin closes that gap. Not with a call center. Not with a voicemail upgrade. With an intake system that works every time.
"Every owner-operator who bet on themselves deserves the same operational firepower as a company ten times their size — without the complexity, without the overhead, and without being treated like a customer number."
Fernando — Founder, Leadin Solutions
Why plumbing. Why Washington State first.
Plumbing is one of the highest-urgency service businesses that exists. When something breaks, the customer needs someone now. The first company to respond wins the job — almost every time.
We started in Washington State because it's home, and because building a focused regional product before scaling nationally is how you build something that actually works — not just something that looks like it works.
The founding cohort of 15 companies will shape what Leadin becomes. Their feedback, their edge cases, and their real-world usage determine what gets built next.
Present from first contact to long after the sale.
Most software companies stop at the product and call it done. We don't. Because the owners we serve don't have time to troubleshoot, navigate ticket queues, or figure out software alone. They have jobs to run.
Directly — Access to the founder — not a support bot.
Honestly — If something isn't working, we say so and we fix it.
Without surprises — One flat rate. No per-call fees. No hidden costs.
With skin in the game — 30-day money-back guarantee. We only win when you win.
Fernando Gouvea
Fernando brings nearly 30 years of software development experience to Leadin Solutions — not as a resume line, but as a practical foundation for building technology that actually works in the field, under real conditions, for real businesses.
Leadin was born from a conviction that owner-operated service businesses — the plumbers, the HVAC techs, the tradespeople who keep homes running — have been left behind by an industry that builds tools for enterprise and calls it "small business software." Fernando built Leadin to close that gap with something precise, compliant, and built to last.
He personally handles every aspect of the business — development, sales, legal, operations — until Leadin's first cohort of customers is live and well-served. Founding members get his direct line. That's not a feature. That's the standard.
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